Kylie Jenner Wears $50 Million Fantasy Bra at Victoria’s Secret Show
Source reports published 19 Oct 2026, 11:16 pm – 20 Oct 2026, 6:16 am AEST
Kylie Jenner made her runway debut at the Victoria’s Secret Fashion Show wearing the $50 million Fantasy Bra, a piece designed by Jacob & Co. and featuring 4,410 diamonds. The appearance sparked debate regarding the brand’s approach to modeling and celebrity influence.
What happened
- Kylie Jenner, 29, debuted wearing the $50 million Fantasy Bra at the 2026 Victoria’s Secret Fashion Show held at Sony Pictures Studios in Culver City, California.
- The bra, created in collaboration with Jacob & Co., featured 4,410 natural diamonds, including a 75-carat radiant-cut yellow diamond.
- Barbara Palvin, six weeks postpartum, also appeared on the runway.
- Joel Marlinarson, a social media and marketing expert, noted that Jenner’s selection reflected a shift towards prioritizing audience engagement over traditional modeling standards.
- Adam Selman, Victoria’s Secret’s chief creative officer, stated that Jenner was chosen for her ‘cultural powerhouse’ status.
- The show featured other models including Gigi Hadid, Adriana Lima and Alessandra Ambrosio.
Original reporting
- BBC: Kylie Jenner makes Victoria Secret debut in $50 million bra
2026-10-19T13:16:22.768000+00:00 - Fox News: Kylie Jenner makes Victoria's Secret runway debut wearing $50M Fantasy Bra
2026-10-19T20:16:23+00:00